This small firm was struggling to shed an outdated brand that was underselling the exceptional level of service and performance only a humble family business can deliver. We executed a complete brand overhaul including: research and strategic positioning, new identity design, and a suite of materials that included marketing collateral, business papers, a new website, email templates and more.

My involvement with this project:
• New logo concept and design, tagline development
• Creative direction, design and layout of marketing materials
• Creative direction, coordination and planning of photoshoot
• Partnered with client on proofing and approvals
• All pre-production work and work with printer
• Press checks

Logo creation and brand guidelines.

The goal of Social Weather is to promote a data-driven approach to community well-being. Community well-being comprises not only short-term goals like improving the economy and increasing access to basic needs, but also includes long-term goals related to community strength, social connections, and the environment.

Logo creation

ComMUNIty Bond keeps the money at home by supporting direct, local, investment in municipal bonds. Safe, easy to use, trustworthy, inexpensive, and innovative, ComMUNIty Bond builds stronger communities, helps municipalities connect with their stakeholders, reduces the cost of public debt, and opens up the rewards of municipal bond investment to local individuals.

Mighty Leaf Tea decided its high-end line, Tea & Company, needed a robust brand makeover to compete in 5-star hotels and restaurants in an industry oversaturated with boutique companies.

My involvement with this project:
• Logo concept and design
• Creative direction, design and layout of marketing materials
• Illustrate all 12 custom tea plant paintings
• Creative direction and redesign of all packaging
• Partnered with client on proofing and approvals
• All pre-production work and work with printer
• Press checks

This elite institution for orthodontic practices needed a brand that matched their high level of coaching programs. By putting the wind back in the practitioners’ sails, they can move forward with the skills they need for a successful practice.

My involvement with this project:
• Logo concept and design
• Creative direction, design and layout of business papers and marketing materials
• Illustrator for logo design
• Partnered with client on proofing and approvals
• All pre-production work and work with printer
• Press checks

Sonica wanted to develop a brand to hold up in the saturated world of earbuds and headphones. I developed a logo and packaging that reflects the musicality and style of the product.

My involvement with this project:
• Logo concept and design
• Creative direction, design and layout of packaging
• Creation of brand style guide
• Partnered with client on proofing and approvals
• All pre-production work

Seattle Pride and SO&P needed help infusing fresh energy and pizzazz to their brand. They wanted a new look and feel for their largest event of the year, so we developed a suite of logos, icons, ads, marketing materials, T-shirts and more.

My involvement with this project:
• Logo concept and design
• Creative direction, design and layout of marketing materials and product graphics
• Partnered with client on proofing and approvals
• All pre-production work and work with printer

This leading Northwest consulting firm needed to grow their market share and gain recognition for the wide variety of services they offer. We developed a new brand and name by tuning up their image and extending their story. Their new identity system, business papers, brochures, data sheets, and website helped Revel grow and diversify their clientele.

My involvement with this project:
• Logo concept and design
• Creative design and layout of marketing materials
• Partnered with client on proofing and approvals
• All pre-production work and work with printer
• Press checks

This client was already successful, but was missing a critical piece of their business – a unique, well-defined brand. After in-depth internal interviews, I found that the defining factor for JeffreyM was their culture. They are not your run-of-the-mill consultants, and needed a brand to reflect that. With the new positioning and suite of tools to accompany it, JeffreyM succeeded with their main client and opened new doors to great opportunities.

My involvement with this project:
• Logo concept and design
• Creative direction, design and layout of marketing materials and business papers
• Creative direction for photography style
• Partnered with client on proofing and approvals
• All pre-production work and work with printer
• Press checks